Economic Impact of TripAdvisor on the UK Tourism Economy
Online travel review sites encourage increased spending and longer stays in the UK. The increased confidence and transparency created by User-Generated Content (UGC) sites benefits both consumers and the tourism industry with an estimated increase in tourism spending and associated employment, with a disproportionate benefit to independent establishments. TripAdvisor alone is associated with £1.7bn in UK tourism spending.
For further details or to request a copy of the full report please contact Emma Shaw at TripAdvisor (eshaw@tripadvisor.com, +44(0)203 320 3210)